Global Organic Hair Care Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast To 2022 – by Credence Research
The global market for organic hair care market products
witness growth on the back of rising health awareness among the consumer and
availability of the products on various distribution channels. In addition,
availability of the products in convenient size and packaging is another factor
contributing towards the market growth. But, due short shelf life of the
organic products and higher prices are the major factors restraining the market
growth. However, in future rising demand from the end user segment and
increasing income of the emerging economies will be the two major factors which
will drive growth.
Browse full report at(Organic Hair
Care Market - Size, Share, Growth, Trends and Segment Forecasts to 2022) : http://www.credenceresearch.com/report/organic-hair-care-market
By product type, shampoo segments
accounts for more than 35% share of the pie in 2014. It is also projected to
maintain its dominance during the forecast period. In 2014, salon products and
styling agent’s accounts for 10.0% and 14.9% share of the pie respectively. But
in future salon products is projected to lose out some of its share. Hair
colorants segment is projected to grow at a highest rate of 10.2% during the
forecast period of 2015 to 2022.
In 2014, by geography, North America
and Europe together accounts for major chunk of the pie. These two economies
are projected to account for more than 60% share of the pie in 2014 and are
also projected to maintain their dominance during the forecast period. The U.S.
is the largest market for organic hair care products worldwide. It is expected
to grow at a rate of 10.2% from 2015 to 2022. Availability of the products, new
products launches and presence of the multinationals are the factors
contributing towards the market growth. On the other hand, Asia Pacific and RoW
are the regions projected to grow at the fastest rate during the forecast
period. Both, these economies are projected to witness double digit growth rate
from 2015 to 2022.
In Asia Pacific, India, China, South
Korea are the major contributors towards the market growth. Increasing health
concerns, rise in spending power, and entry of the multinational are the major
factors contributing growth in this region. In Row region, Brazil is projected
to be the fastest growing market. The Brazilian market is witnessing growth on
the back of its richness in biodiversity, and availability of organic raw
materials in abundance. The supply of locally sourced raw materials also makes
organic products more accessible and affordable for consumers. Moreover,
economies such as Iran, Turkey, Saudi Arabia and Egypt also offer huge market
potential.
At present, the organic hair care
market is highly fragmented. There are many brands present in the market but
very few have significant market share. To maintain their dominance in this
market companies are adopting various strategies. Large multinationals are
following similar pricing strategies and distribution channels. Multinationals
such as L’Oreal (The Body Shop) have adopted the acquisition strategy to enter
the organic space. On the other hand Companies such as L’Occitane has developed
their own organic product lines.
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